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Marketing |
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| HOME VIDEO |
Rudraa Entertainment has it's own Home Video label. It's flagship brand RUDRAA HOME VIDEO is a rising star on the Home Video front. With a focus on the best of Indian and World Cinema for the discerning viewer, Rudraa Home Video has a small but quality catalogue. These include classics like 'Shyamchi Aai', 'Bangarwadi', 'Akriet', and 'Vastupurush'. |
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Two new series aim to make quality films easily accessible. 'Modern Classics' has award winning regional films with English subtitles and has films like 'Tiladaanam', 'Marupakkam', 'Stri', 'Matadaana' and 'Mane'. |
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The 'Thinking Man' series offers award winning documentaries, short films and experimental films a new outlet to reach an audience and has non-fiction films like the Golden Lotus winner 'Narayan Gangaram Surve' and the controversial 'Ram Ke Naam'. |
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Rudraa Home Video stands apart from the other Home Video labels in the market not only through its focus on good cinema but also through a personal touch. While utilizing the existing delivery channels for sales and distribution of the VCDs and DVDs, we are committed to put in a personal touch in the creation of awareness and generating interest amongst the target audience. |
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Consequently, emails coming from far and wide evincing interest in the films are personally answered and followed up on. The VCDs and DVDs are also available at all retail outlets ranging from Planet M and Rhythm House to the small shop round the corner at Dadar to the footpath retailer at Fountain. |
Rudraa offers filmmakers the opportunity to get their titles released through this label. |
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Focus Areas: |
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Building on the core catalogue of award winning Regional and Hindi language movies. |
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Introducing Indian regional art-house cinema to the world market by developing a global distribution network through strategic tie-ups. |
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Focus on niche market segments, i.e., Indian Arthouse, Foreign language films (other than Hollywood ), Documentaries, etc. |
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Launch of niche brand segments in the form of 'Modern Classics' series for Indian Arthouse, 'Dakshin Express' for award-winning cinema from South India and 'Thinking Man Series' for Documentaries. |
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Launch of Foreign language films in Indian market. |
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Steady increase in catalogue to reach over 100 titles by end 2006. |
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ADVISORY SERVICES |
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The independent filmmaker makes his films out of passion. He manages to get funds from the most improbable sources and embarks on realizing his dream, usually unaware of the business aspects of his project. At this time, what he needs is an objective evaluation and guidance to ensure that the project will be within the parameters required to achieve both critical and financial success. |
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This is where Rudraa Entertainment steps in with its Advisory Services. With their extensive experience in small and medium budget film production and distribution, Rudraa guides the filmmaker in all areas from the right packaging vis-à-vis the budget to ensure recovery of investment, script to advice on all aspects of production to ensure viability and enhance marketability of the film. |
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The independent filmmaker is usually at a loss after completing his film, unaware of what he should do next to recover his investment and take the film to his audience. The increasing costs of releasing films limit the chances of non-star cast, offbeat, less mainstream films reaching audiences. At this stage, it is not the quantum but the quality of spends that is important. Rudraa advises on optimal distribution and marketing strategies and guides filmmakers on the optimal use of their limited resources to achieve the right distribution for theatrical exhibition as well as other sales. |
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Producers that are currently utilizing Rudraa's Advisory Services are Think 16 ('Sau Jhooth Ek Sach), Paresh Kamdar Productions ('Johny Johny Yes Papa'), Dnya ('The Witch') and Vichitra Nirmiti ('Zindagi Zindabad'). |
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FILM MARKETING & DISTRIBUTION |
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Rudraa Entertainment is a full service organization for the producer looking for a distributor or sales agent to exploit his film and offers a wide range of services to the independent producer. Gone are the days when the producer would sell outright the entire overseas rights to a single entity. With the development of communication and technology, the emergence of new rights, formats, the producer has to keep pace with an ever changing landscape. This is where Rudraa Entertainment works with the producer to get him the best deal in negotiating and securing foreign territory sales of film, video, DVD, television, and other distribution rights and maximizing his returns.
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Rudraa Entertainment is not merely a middleman between the filmmaker and the exhibitor/buyer. Essentially, Rudraa performs all the marketing activity for films. In addition to formulating and implementing promotional and advertising strategies, Rudraa will liaise with the media; produce all necessary promotional materials (publicity shots, stills, artworks for photosets & posters, press kits), and advise on film festival marketing. When consulted in the pre-production phase will also provide advice on all aspects of production (enhancing the marketability of the film, casting, etc.). |
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Rudraa helps the filmmaker understand and best exploit the various channels of distribution like theatrical, video, television and ancillary markets. |
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Rudraa undertakes complete turnkey sales, marketing and distribution of a film. From coordinating and carrying out the theatrical release to sales of all rights like home video, video-on-demand, terrestrial television, satellite television, ancillary rights like airborne rights, etc., Rudraa ensures that the filmmaker gets the best possible options before finalizing deals to maximize his revenues from all potential domestic and overseas sales. |
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Rudraa Entertainment represents films worldwide and has worked on films like 'Private Detective' (exclusive sales agents), 'Raghu Romeo', 'Shaadi Ka Ladoo', and 'Musafir', representing and negotiating sales for different territories worldwide. |
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Rudraa Entertainment also handles the entire process. Right from creating and designing of MARCOM material to development of a marketing plan, Rudraa Entertainment focuses on smoothening the eventual sales process for the producer. |
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Rudraa Entertainment's services include: |
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Creating and designing of MARCOM material |
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Promos, trailers, posters, photosets |
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Brochures, flyers, catalog, postcards and leaflets, press kits, filmmaker bios, and production notes |
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Websites and other promotional material |
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Evaluation of prospects and development of a marketing plan |
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Promotion of feature films, shorts and documentaries through participation in suitable Film Festivals - making certain the film stands out in the festival circuit. |
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Promotion through email and mailer campaigns to targeted sales agents and buyers. |
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Promotion and representation at Film Markets |
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Strategic tie-ups with foreign sales companies |
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Ensure proper representation overseas while safeguarding client's interests |
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Rudraa has handled marketing, sales and distribution for a number of independent features such as Bappaditya Roy's 'Sau Jhooth Ek Sach', Paresh Kamdar's 'Johny Johny Yes Papa', Sumitra Bhave and Sunil Sukthankar's 'Zindagi Zindabad' and 'Devrai'. |
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Theatrical: |
Focus Areas: |
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Developing a exhibition network for offbeat regional cinema. |
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Promotion of offbeat Indian and World cinema for theatrical release in India . |
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Festival Marketing: |
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Consultancy for independent filmmakers for Festival marketing. |
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Promotion, marketing and sales at festivals. |
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Overseas Marketing: |
Focus Areas: |
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Marketing of feature film/other entertainment products for overseas market. |
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Tapping non-traditional areas of exploitation for revenue like Terrestrial TV, Internet On-Demand streaming, etc. |
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